Brand & Press Kit

Use the marks correctly. The verdict is in the logo.

Everything you need to represent ArbiterQA accurately — logos, color, type, and ready-made social artwork. Grab the files, respect the rules, and if you are unsure, Delta will absolutely notice.

01 — Logos

Logo & lockups

The ArbiterMark is a geometric “A” whose leg resolves into a checkmark. Download vector (SVG) for anything scalable; PNG for quick placement. Never redraw the mark by hand.

ArbiterQA

Primary lockup

ArbiterQA

Reversed (on deep blue)

Mark only

Mark — monochrome

02 — Usage

Clearspace, sizing & misuse

Give the mark room to breathe and keep it legible. These rules are not suggestions — they are the Standard.

Clearspace

Maintain clearspace equal to the height of the mark’s checkmark on all sides. Nothing — text, edges, other logos — enters that zone.

ArbiterQA

Minimum size

Never render the mark below 20px, or the wordmark lockup below 120px wide. Below that the checkmark stops reading and the verdict is lost.

20px min
40px
64px
fail

Don’t recolor the mark off-brand.

fail

Don’t stretch or distort.

fail

Don’t place on low-contrast surfaces.

ArbiterQA
pass

Do use approved lockups with clearspace.

03 — Color

Color palette

Deep blue authority over warm paper, with GitHub-crisp neutrals. The result colors are not decoration — they map to the product’s only three answers. Click any value to copy.

Deep Blue

Primary. Authority, links, the verdict stamp.

Ink

Foreground text on paper.

Paper

Warm background. The calm surface.

Pass

Result semantic — it shipped clean.

Fail

Result semantic — it did not.

Error / Warn

Result semantic — could not be determined.

04 — Typography

Typography

Fraunces gives headlines Delta’s editorial confidence. Geist Sans keeps body copy crisp; Geist Mono handles code, API examples, and machine-readable fields.

Aa

Fraunces

Display / headlines

600 · tracking-tight

Aa

Geist Sans

Body / UI

400–600

Aa

Geist Mono

Code / results

pass · fail · error

05 — Social artwork

Social banner studio

Generate on-brand artwork at exact platform specs. Pick a format, palette, and headline, then export a print-crisp PNG — no design tool required.

1500 × 500px · transparent-safe

Format

Palette

Headline

06 — Voice

One more thing

Assets are only half the brand. The other half is how it talks.

“Correct first. Clear second. Funny when it lands.”

— Delta LaRue, Lead QA Engineer. Keep her in marketing, docs, and social. Keep her out of contracts, security docs, and machine-readable fields.